Brand Architect & Storyteller ready to Unlock the Boundless Potential of Your Brand.

About

Award-winning, visionary creative leader with 20+ years of experience building emotionally resonant brands and scaling multimillion-dollar companies across cannabis, wellness, spirits, health, hospitality, and entertainment. As a high-agency, high-impact storyteller and strategist, I bring bold ideas to life through immersive campaigns, powerful branding, and innovative digital experiences. I lead with authenticity, strategic foresight, and a relentless drive to elevate every touchpoint of a brand.

My Creative Alchemy:

I am not just a marketing maven; I am a brand architect who thrives on redefining the status quo. My approach blends the artistry of creative flair, strategic thinking and collaboration. I am a pioneer in the application of neuromarketing techniques, leveraging them to conceptualize, plan, and execute brand development initiatives that have propelled numerous brands into the echelons of multi-million dollar success.

Titles and Services

Acquisition Preparation
A.I. Integration and Design
Brand Building
Founder
Creative Director
DTC and CPG Design
Founder
Graphic Designer
NFT Creation and Deployment
Social Media: Content Creation, Management and Messaging
Sourcing
Team Building

Clientele and Recognition:

Throughout my illustrious career, I have partnered with industry giants, shaping their destinies and garnering acclaim for my transformative work. My clients include, Canopy Growth, Wana rands, Green Thumb Industries, Landry's, The Wynn Resort, MGM Entertainment, The Cosmopolitan, Caesars Entertainment, The Hard Rock Hotel, and Two Chicks Cocktails. My portfolio boasts brand creations for Wana Wellness, GTI, Cannabiotix, Essence Brands, Claw Cannabis, Green Life Productions, Fleur, and Evergreen Organix, earning a constellation of awards and widespread recognition in major industry media outlets. All works on this site are the property of Rachel Zimbelman for why workshop.
More work available on whyworkshop.com

  • Claw Wellness

    Brand building is storytelling at its finest. The Claw rebrand started by fine-tuning the Claw mission statement and focused on what matters most to their customers, a intuitive buying experience.

    The update included a new color palette, logo, branding, messaging, p.o.s., merchandise, packaging, website and social media.

  • Culture Coffee

    CBD Infused Coffee.

    Naming, Branding, Logo Design and Packaging.

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  • “Rachel gave us a complete brand makeover. Our branding now matches the quality of our products. From thinking outside of the box to predicting trends with us in the market. She listened and respected all of our opinions and she is a strong part of our brands' team. We cannot thank Rachel enough!”

    Andrew Goldstien - Claw Cannabis

  • “Rachel has created multiple products for Evergreen Organixand Fleur. All of which have helped elevate our brand. She has become an integral part of our product development and continues to play a major role in our branding. I appreciate the format of providing multiple options and narrowing down from there to build a final image and concept.”

    Jillian Nelson - Evergreen Organix, Fleur

  • “Rachel has been awesome! Besides the creative content that she provides and the friendship that has developed over the years. The ease of work flow and quality of the design, is what makes the experience worth coming back for! ”

    Kristin Simmons - Access Health

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